Cairo From

COURSE DESCRIPTION:

This course is designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and thinking, and learn how to apply them to your own digital landscape.Product knowledge training is a learning program that includes all the information about your goods or services that learners need to know in order to perform their work effectively. Depending on the learners’ roles and responsibilities, product training can focus on different aspects, have different learning goals, and bring different benefits to your business. 

Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business.This course provides updated information regularly, and help create an effective positioning and promotion strategy. 

A key to organizational success is a deep understanding of a company’s product offerings. This is true for all teams across an organization – from customer success, marketing, product, recruiting, sales, etc.

Truly understanding your company’s products turns employees into product experts and evangelists – empowering your workforce to demonstrate your product’s benefits, answer support questions, and helping customers find maximum value in your offerings.

Investing in product knowledge training is a sales enablement strategy that will empower your entire organization’s sales and customer success teams to confidently express what makes your products so special. These skills connect employees and customers, ensuring that your customers are satisfied with the product. If you want to supercharge your sales, increase your customer satisfaction, and boost customer onboarding, then you need to be sure that your employees have undergone product knowledge training and understand exactly what they’re selling.

COURSE OBJECTIVES:

By the end of this course, you should be able to:

• develop and write a well thought through strategic marketing plan for your business or organisation, including online and offline marketing
• review a wide range of marketing models and tools that facilitate better planning
• develop clear and business focused marketing objectives
• articulate a vision and goals for your brand or marketing responsibility
• identify the latest marketing trends, both on and offline, and how they could apply to your role or organisation
• think more strategically in a range of marketing scenarios.
• demonstrate your product’s features and benefits, so that the trainees achieve greater results when they promote, sell, and use it.
• help each group get the most out of the product training, you will have to create different learning programs. 

WHO SHOUL ATTEND?

·      Anyone wanting to learn how to plan and write focused and effective marketing plans.

• Marketers from a range of environments, including product, services, business to business (B2B), government and not-for-profit.
• Marketers from a range of sizes from SMEs (small to medium enterprises) to corporates.
• Anyone with hands-on marketing responsibilities, wanting to improve their theoretical knowledge, particularly around marketing planning.

TRAINING METHODOLOGY:

The s training course will be presented using a variety of learning methods, including lectures, properly designed slides, case studies and questionnaires, group work and discussions.

COURSE OUTLINE:

DAY 1:

Strategic planning background

• Why plan
• Brief review of marketing, branding and differentiation
• Developing your own brand essence (exercise)
• Segmentation – identifying an attractive market gap

DAY 2:

How to write a strategic marketing plan

• Situation analysis - internal and external reviews
• Using strategic marketing models for your business (exercise)
• SWOT – theory and development for your business
• Getting from SWOT to objectives
• Choosing the right marketing mix to meet your objectives
• Developing marketing action plans (exercise)
• Timings, budgets and measurements of success

DAY 3:

Review the latest marketing trends and marketing thinking

• Digital and online developments
• Big picture market changes
• Consumer and market research

DAY 4:

The new digital marketing world

• Thought leadership marketing
• Key success factors in the digital age including social media
• Tips for getting your online presence humming

DAY 5:

Products Knowledge

• The benefits of good product knowledge
• How to improve your product knowledge
• How to use product knowledge to boost sales
• How to Build long-term relationships with customers
• Best practices for product knowledge training

 Course Fees: 3600 US$ per each participant.